Brand identity

Brand identity for startups and brands ready to look the part.

Logos, guidelines and visual systems for teams that have outgrown the way they look.

Our brand sprint

From first call to a new brand in about four weeks.

Find the strongest direction fast, refine it properly, and turn it into a system your team can use.

Discovery

We get clear on your company, audience, market and what the brand needs people to feel.

Week 1

Discovery

We get clear on your company, audience, market and what the brand needs people to feel.

Week 1

Discovery

We get clear on your company, audience, market and what the brand needs people to feel.

Week 1

Style exploration

Moodboards and visual territories to find the right direction fast.

Week 1–2

Style exploration

Moodboards and visual territories to find the right direction fast.

Week 1–2

Style exploration

Moodboards and visual territories to find the right direction fast.

Week 1–2

Identity directions

Three identity directions, then rounds of refinement on the strongest one.

Week 2–3

Identity directions

Three identity directions, then rounds of refinement on the strongest one.

Week 2–3

Identity directions

Three identity directions, then rounds of refinement on the strongest one.

Week 2–3

Brand system

Typography, colour, layout and usage rules that work across every touchpoint.

Week 3–4

Brand system

Typography, colour, layout and usage rules that work across every touchpoint.

Week 3–4

Brand system

Typography, colour, layout and usage rules that work across every touchpoint.

Week 3–4

Handoff

Guidelines, source files and templates your team can start using straight away.

Week 4

Handoff

Guidelines, source files and templates your team can start using straight away.

Week 4

Handoff

Guidelines, source files and templates your team can start using straight away.

Week 4

What’s included

A brand is more than a logo.

We build identity systems your team can use across your product, website and everything you publish.

Brand direction

Positioning, tone and creative principles agreed before any design starts.

Visual identity

Logo, typography, colour, layout and graphic language that feels like you.

Brand guidelines

Clear rules and examples so every touchpoint looks like one company.

Website application

How the brand shows up on your site, from hero sections to product visuals.

Pitch and sales assets

Decks, one-pagers and investor materials that carry the story.

Social and launch templates

Ready-to-use templates for announcements, campaigns and hiring.

Sprint options

Two ways to build your brand.

Pick the depth your brand needs right now. Every project starts with a free call.

Brand sprint

Start here

From $5,000

From $5,000

/project

A focused sprint for teams that need to launch with the essentials.

What’s Included:

One discovery session

Positioning and visual direction

3 identity directions + refinement

Core brand guidelines

Website and social examples

Source files and handoff

Brand sprint

Start here

From $5,000

From $5,000

/project

A focused sprint for teams that need to launch with the essentials.

What’s Included:

One discovery session

Positioning and visual direction

3 identity directions + refinement

Core brand guidelines

Website and social examples

Source files and handoff

Brand sprint

Start here

From $5,000

From $5,000

/project

A focused sprint for teams that need to launch with the essentials.

What’s Included:

One discovery session

Positioning and visual direction

3 identity directions + refinement

Core brand guidelines

Website and social examples

Source files and handoff

Extended brand system

Deeper

Custom

Custom

/project

A deeper process with fuller strategy and documentation.

What’s Included:

Two discovery workshops

Full positioning and brand strategy

3 identity directions + refinement

Complete guidelines and documentation

Website, pitch and launch examples

Social, deck and campaign templates

Extended brand system

Deeper

Custom

Custom

/project

A deeper process with fuller strategy and documentation.

What’s Included:

Two discovery workshops

Full positioning and brand strategy

3 identity directions + refinement

Complete guidelines and documentation

Website, pitch and launch examples

Social, deck and campaign templates

Extended brand system

Deeper

Custom

Custom

/project

A deeper process with fuller strategy and documentation.

What’s Included:

Two discovery workshops

Full positioning and brand strategy

3 identity directions + refinement

Complete guidelines and documentation

Website, pitch and launch examples

Social, deck and campaign templates

Why Ultrabolds

Brands that work beyond the moodboard.

Your brand has to hold up on the website, in the product, in the pitch deck and in everything your team makes next.

Built for digital products

Designed for screens first: websites, apps, decks and social.

01

Built for digital products

Designed for screens first: websites, apps, decks and social.

01

Built for digital products

Designed for screens first: websites, apps, decks and social.

01

Close to product and website

We design the brand and the places it lives, so nothing gets lost in handoff.

02

Close to product and website

We design the brand and the places it lives, so nothing gets lost in handoff.

02

Close to product and website

We design the brand and the places it lives, so nothing gets lost in handoff.

02

AI-assisted exploration

We use AI to explore wider and faster. Senior designers make the final calls.

03

AI-assisted exploration

We use AI to explore wider and faster. Senior designers make the final calls.

03

AI-assisted exploration

We use AI to explore wider and faster. Senior designers make the final calls.

03

Designed to scale

A system that keeps working as your team, product and content grow.

04

Designed to scale

A system that keeps working as your team, product and content grow.

04

Designed to scale

A system that keeps working as your team, product and content grow.

04

Senior taste, practical system

Considered design your team can actually use day to day.

05

Senior taste, practical system

Considered design your team can actually use day to day.

05

Senior taste, practical system

Considered design your team can actually use day to day.

05

Want more examples?

Branding showcase

Tools and workflow

The tools change. The standard doesn’t.

We use whatever helps us explore better and deliver a brand system your team can use.

DESIGN

Figma

Illustrator

Photoshop

After Effects

AI RESEARCH AND ASSETS

Claude

ChatGPT

Midjourney

Gemini

MOTION AND 3D

Rive

Jitter

Spline

Blender

COLLABORATION

Slack

Notion

Loom

Google Meet

Related services

What usually comes next

Need the new identity applied to your website, product or launch? The same team can take it from here.

FAQs

Questions about branding

Tell us what you’re building and where the company is going next. We’ll help you map the right brand scope, timeline and team.

Can you refresh our existing brand instead of starting over?

Yes. Often the best move isn’t a full rebrand. We keep what works, fix what feels weak and make the identity more consistent and usable.

How long does a branding project take?

A focused brand sprint takes about four weeks. A fuller system with website, pitch and launch work takes longer, depending on scope.

Can you design the website after the brand?

Yes, and it’s often the best setup. We apply the new identity across your site, product visuals, decks and launch assets.

Do you create brand guidelines?

Yes. Practical guidelines your team will actually use, not a PDF that gets forgotten after handoff.

How much does branding cost?

Brand projects start from $5,000. The final price depends on the depth of the system and how many applications you need. Book a free call and we’ll suggest the right scope.

Can you refresh our existing brand instead of starting over?

Yes. Often the best move isn’t a full rebrand. We keep what works, fix what feels weak and make the identity more consistent and usable.

How long does a branding project take?

A focused brand sprint takes about four weeks. A fuller system with website, pitch and launch work takes longer, depending on scope.

Can you design the website after the brand?

Yes, and it’s often the best setup. We apply the new identity across your site, product visuals, decks and launch assets.

Do you create brand guidelines?

Yes. Practical guidelines your team will actually use, not a PDF that gets forgotten after handoff.

How much does branding cost?

Brand projects start from $5,000. The final price depends on the depth of the system and how many applications you need. Book a free call and we’ll suggest the right scope.

Tell us what you’re building.

Chi keeps every project on track. Reach out anytime and she’ll make sure you feel supported and up to date, from first call to launch. We reply within one working day.

Profile portrait of a man in a white shirt against a light background

Chi

Project Manager

Contact us

Tell us what you’re building.

Chi keeps every project on track. Reach out anytime and she’ll make sure you feel supported and up to date, from first call to launch. We reply within one working day.

Profile portrait of a man in a white shirt against a light background

Chi

Project Manager

Contact us

Tell us what you’re building.

Chi keeps every project on track. Reach out anytime and she’ll make sure you feel supported and up to date, from first call to launch. We reply within one working day.

Profile portrait of a man in a white shirt against a light background

Chi

Project Manager

Contact us