GIV
Designed the brand, website and fundraising platform for GIV, so anyone in Nigeria can raise and give money with confidence.
Brand identity, website and a web and mobile fundraising platform for GIV, a giving product from Kro, a Leadway venture.
GIV is a fundraising platform from Kro, a Leadway venture. It lets individuals and organisations in Nigeria raise money for medical bills, school fees, events, family needs and community projects, and lets anyone give to them in a few taps.
Kro came to us with an idea and a deadline. Over four months we designed the GIV brand, the marketing website and the full fundraising product for web and mobile, and handed over a dev-ready file with a component library and style guide.
This case study walks through how we got there.
Client
GIV, by Kro (a Leadway venture)
Services
Brand identity · Website design · Product design (web & mobile)
Timeline
Sep – Dec 2024
Sector
Fundraising · Fintech
The challenge
Asking people to give money online is really asking them to trust you.
Online fundraising in Nigeria has a trust problem. Donors worry about where their money goes, and people raising funds worry they won’t be believed. GIV had to feel warm and human enough to share with family, and safe enough to send money through.
Trust first
Every fundraiser needed visible proof: verified fundraisers and beneficiaries, live updates and a transparent record of donations.
Built for every occasion
Medical bills, school fees, weddings, travel and community projects all had to fit one simple flow.
Individuals and organisations
Personal fundraisers and NGOs needed their own sign-up paths, profiles and settings in the same product.
A lot to build, fast
A brand, a website and a full web and mobile product, all within four months.
Identity system
A friendly logo with a trustworthy core.
We kept the identity simple and approachable: a rounded, lowercase giv wordmark in Brand Green on a deep, dependable Dark Brand Green, softened by warm creams and peaches. Hand-drawn doodles, high-fives, hearts and chat bubbles, bring the warmth of giving onto every surface.
DM Sans gives headlines a confident, modern voice, while Inter keeps the product clear and readable at every size. We also designed a brand vision deck so Kro could pitch GIV to partners like Drug Aid Africa.
Designing for trust
Trust had to be visible on every screen.
Every fundraiser shows who started it, who benefits and whether they’re verified. Starting one begins with a simple choice: raising for yourself or for someone else.
Giving takes three steps, with Paystack or bank transfer, and ends in a thank-you that’s easy to share. Fundraisers follow through from their own dashboard: post updates, thank donors and withdraw funds.
The website
A website that says yes to every kind of giving.
The website had to explain GIV in seconds and get people fundraising. We designed twelve pages for desktop and mobile, from the homepage and use cases to the about page, blog and contact. Decisions we made, and why:
Lead with the promise.
“The platform for charity & contributions” sits beside a live-looking fundraiser card, so visitors see money raised, donors and progress straight away.
Every occasion, named.
A ticker of real use cases, travel, events, family, projects, medicals and education, tells visitors GIV is for them.
Trust, borrowed and earned.
“Powered by Kro, a Leadway venture” anchors the brand to a trusted insurer, alongside transparent fees and real-time updates.
Three steps to start.
A simple “launch your fundraiser in 3 steps” section turns interest into action.
Information architecture
Before drawing screens, we mapped every journey.
Fundraisers, donors and organisations each move through GIV differently. We mapped onboarding, starting a fundraiser, donating, managing and withdrawing, profiles, discovery and settings before designing a single screen.
Mapping every flow
Then we designed every flow, for web and mobile.
Sign-up for individuals and organisations, starting a fundraiser for yourself or someone else, adding photos and video, previewing and publishing, donating with Paystack or bank transfer, confirming donations, saying thanks, editing and closing campaigns, and withdrawing funds.
11 product areas. Web and mobile. Every state, from empty dashboards to targets reached.
Design system
A style guide and component library developers could build from.
We delivered a full style guide, with colour ramps, a type scale and UI elements, and a component library covering navigation, cards, inputs, modals, progress bars and donation widgets, so the product could be built quickly and consistently.
Final product
A fundraising product built around three moments.
Start
Choose who you’re raising for, set a goal, add your story, photos and video, then preview and publish in minutes.
Give
Clear progress, verified fundraisers and beneficiaries, and a short donate flow with Paystack or bank transfer.
Follow through
Live updates, a donor list, thank-you messages and simple withdrawals keep fundraisers and donors connected.
The result
4 months
From first sketch to a dev-ready product, Sep–Dec 2024
12
Website pages across desktop and mobile
11
Product areas designed end to end, from onboarding to withdrawals
